Success StoryCosmetics and Personal Care

AI-Powered Demand Modeling for a Leading Indian Cosmetics Brand

Translytics Team22/7/20258 min read
Top Indian Cosmetics Manufacturer
National | Extensive SKU Portfolio
India
Location

The Challenge

The company relied on manual, error-prone forecasting processes with limited SKU-level visibility. Long planning cycles, frequent stock-outs, excess inventory, and poor root-cause tracking led to unstable service levels and high working capital lock-in.

Key Problem Areas

  • Unpredictable SKU-level demand variability
  • Manual demand refinement cycles
  • High working capital exposure
  • Lack of AI-enabled promotion effects modeling

Our Solution

Translytics deployed its AI-Powered Demand Modeling Platform, leveraging historical data cleansing, seasonal trend detection, promotional impact analysis, and real-time market signals. This enabled more accurate forecasting, reduced stock-outs, and streamlined planning cycles.

AI Demand Modeling

Capability increasing forecast precision.

Promotion Impact Simulation

Capability increasing forecast precision.

Inventory Optimization Engine

Capability increasing forecast precision.

Unified Forecast Collaboration

Capability increasing forecast precision.

Key Results

+20%
Forecast Accuracy
Improved accuracy with AI-driven demand signals
30%
Faster Planning
Reduced planning cycle time with automation
↓15%
Stock-outs
Lower stock-outs with improved SKU-level visibility
10% ↓
Carrying Cost
Reduced excess inventory and working capital lock-in

Client Testimonial

"With Translytics, we gained sharper visibility into demand drivers. Our forecasts are more accurate, stock-outs are lower, and planning is faster than ever."
HSC
Head of Supply Chain
Indian Cosmetics Brand
Top Indian Cosmetics Manufacturer

Implementation Details

8 weeks
Duration
12 members
Team Size
4
Modules

Modules Implemented

AI Demand ModelingForecast AutomationSKU VisibilityRoot-Cause Analysis

Tags

CosmeticsDemand ForecastingAI PlanningInventory OptimizationConsumer Goods