Success StoryFMCG – Footwear

Driving Cost Reduction with AI-Optimized Footwear Network

Translytics Team18/2/202510 min read
Leading Indian Footwear Manufacturer
Pan-India Operations
India
Location

The Challenge

An iconic footwear brand was constrained by a legacy distribution model that drove up costs and slowed fulfillment. Inefficient depot routing, redundant long-haul shipments, and poor warehouse design inflated the cost per delivery, especially for tier 2 and 3 city shipments. The absence of simulation tools meant network decisions were reactive rather than data-driven, leading to high cost-to-serve in remote zones and resource wastage in depot-to-depot transfers.

Key Problem Areas

  • Fragmented distribution costs & inefficiencies
  • Lack of route / node level performance visibility
  • Static replenishment and allocation strategies
  • High logistics & inventory carrying costs

Our Solution

Translytics deployed an AI-powered network simulation and cost modeling engine to reimagine the logistics footprint. Within 8 weeks, the solution optimized warehouse count, redesigned fulfillment routes, and introduced multipoint shipping strategies. With AI-simulated design, the client achieved a more agile, cost-effective network that minimized redundant shipments and improved nationwide delivery speed.

Network Cost Diagnostics

Identifies opportunities for cost efficiency.

Dynamic Allocation Optimization

Optimizes resource and inventory allocation.

Visibility Dashboards

Provides actionable, real-time insights.

AI-Powered Scenario Planning

Simulates scenarios for informed decisions.

Key Results

28%+
Logistics Cost Reduction
Recurring logistics cost reduction
25%
Faster Fulfillment
Improved delivery turnaround
30%
Redundant Shipments
Eliminated unnecessary long hauls
100%
AI-Simulated Design
Optimized network validated with scenarios

Client Testimonial

"Translytics helped us redesign our logistics backbone. By simulating warehouse and routing decisions before execution, we cut delivery costs while reaching our customers faster — a huge win for our nationwide distribution."
HSC
Head of Supply Chain
Head of Supply Chain – Indian Footwear Manufacturer
Leading Indian Footwear Manufacturer

Implementation Details

8 weeks
Duration
12 members
Team Size
4
Modules

Modules Implemented

AI Network SimulationCost ModelingRoute OptimizationWarehouse Design

Tags

FootwearNetwork OptimizationCost ReductionLogistics AIFulfillment