Success StoryFood & Beverage

Cold-Chain Network Optimization for a Leading Indian Ice Cream Brand

Translytics Team22/7/20259 min read
Top Indian Ice Cream Manufacturer
72k+ Retail Outlets | 200+ Stores
India
Location

The Challenge

The company operated a vast cold-chain network with high logistics costs, misaligned supply-to-consumption mapping, and poor scalability during seasonal peaks. Inefficient secondary routes, rising fuel expenses, and frequent spoilage reduced profitability and impacted brand reliability.

Key Problem Areas

  • Temperature-sensitive spoilage risk
  • Manual cold chain monitoring
  • Static route scheduling constraints
  • High write-off and reclamation costs

Our Solution

Translytics deployed its AI-Powered Cold-Chain Network Optimization Engine, simulating multiple routing scenarios, reducing transport distances, and improving supply point alignment. This ensured cost efficiency, reduced spoilage, and improved cold-chain responsiveness during demand peaks.

Cold Chain Integrity Engine

Ensures product quality and preserves margins across the network.

Predictive Spoilage Modeling

Anticipates spoilage risks to minimize losses and waste.

Dynamic Route Scheduling

Optimizes delivery routes for timely, cost-efficient distribution.

Real-Time Shipment Telemetry

Monitors shipments continuously to maintain quality and responsiveness.

Key Results

17%+
Logistics Cost Reduction
Reduced logistics costs through optimized routing
23%
Distance Reduction
Shorter secondary distribution routes
15–20% ↓
Spoilage Losses
Lower product spoilage with better cold-chain efficiency
+25%
Mapping Accuracy
Improved supply-to-consumption mapping

Client Testimonial

"Translytics transformed our cold-chain operations. We cut costs, reduced spoilage, and improved responsiveness in peak season demand."
HL
Head of Logistics
Indian Ice Cream Brand
Top Indian Ice Cream Manufacturer

Implementation Details

10 weeks
Duration
14 members
Team Size
4
Modules

Modules Implemented

Cold-Chain OptimizationNetwork SimulationRouting EngineSupply Point Mapping

Tags

Cold-ChainFood & BeverageNetwork OptimizationLogistics Cost ReductionAI Supply Chain