Digital twins have become a buzzword in modern supply chain management — but at Translytics, we take it a step further. We don't just create static models. We build a "Living Twin" — a dynamic, continuously evolving digital replica of your end-to-end supply chain.
Why do we call it a living twin?
Because your supply chain isn't static — and your digital twin shouldn't be either.
A Living Twin is more than just a simulation model or a digital snapshot. It's a real-time, data-connected, decision-ready environment that mirrors your actual operations — every product, every node, every movement, and every risk.
Here's what makes it alive:
🔄 Continuously Updated: Feeds on live data from ERPs, demand systems, WMS, IoT sensors, and more
🧠 Intelligent & Adaptive: Learns from historical patterns and current events
⚙️ Action-Driven: Not only visualizes problems — it suggests and simulates solutions
🔍 Scenario-Tested: You can play out "what-if" events before acting in the real world
Let's break down the difference:
A static twin shows you what was.
A Living Twin tells you what is — and what could be.
Today's supply chains are under pressure from:
🌀 Market volatility
📦 SKU complexity
🌍 Global disruptions
📈 Customer expectations for speed and accuracy
In this environment, traditional planning tools fall short. You need a responsive, always-on system that can adapt in real time and simulate outcomes before you commit resources.
That's where a Living Twin becomes your strategic edge.
Our clients use Living Twins to:
Detect bottlenecks before they cause stockouts
Simulate impact of new suppliers, routes, or warehouses
Optimize inventory placement based on service risk and cost
Balance demand and supply dynamically across the network
Prepare for disruptions using scenario testing
In one case, a consumer electronics client used their Living Twin to identify overstock zones, simulate redistribution, and cut inventory holding cost by 18% — all without affecting service levels.
It enables planners to shift from:
Guesswork→Data-backed choices
Lagging reaction→Proactive response
One-time planning→Continuous optimization
It doesn't replace the human — it augments the human with insight, foresight, and action support.
Calling it a "Living Twin" isn't just branding. It's a reflection of what modern supply chain teams truly need — a living, learning, and responsive digital model that stays in sync with reality and helps navigate uncertainty with confidence.
With a Living Twin, you stop reacting to problems —
and start designing outcomes.